Is AI the most important feature you need to look for when upgrading/replacing recruitment technology?

Amara’s law, relevant for so many past tech revolutions, states: "We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run.”

AI and Automation is not front of mind for recruiter leaders. It was listed as the 9th most important priority in the Firm’s 2025 UK recruiter survey (up 1% to 19% from the previous year).

So AI is not fully landed yet, but your next software purchase is likely for a min 2-3 year commitment by which time the recruitment and business landscape will have changed dramatically. So you need to pick the right horse for this race.

We know the AI landscape can be challenging and difficult to understand. This is where our latest webinar comes in. Join us for this interactive, engaging discussion where you will learn:

Here is what this session will cover:

• Working out reality and ignoring the hype: Recognising practical, proven AI applications vs. speculative “future tech”.
• Legal considerations: How do you use AI tools and stay the right side of GDPR and other legislation?
• Inclusion and bias in AI recruitment tech: The questions you need to ask vendors about bias and how to communicate your AI usage to your candidates.
• Data Quality & Preparation: Why good AI results depend on the quality of your data—and what you need to do now.
• AI and Human Collaboration: Effective strategies to blend human recruiters and AI capabilities.
• Future-Proofing Your Decision: Key questions to ensure your chosen technology remains relevant in the next 3-5 years.